Why an Explainer Video is so Important?

Reading Time: 3 minutes

One of the most requested projects we receive from clients is to craft an Explainer Video for them. Explainer Videos are a great way to promote and present your product/service, at the same time as you engage and build trust with your audience.

The importance of an Explainer Video

Startups have a preference for explainer videos because they usually have a system, a product, or a service that needs to be explained. Since what most of them build is something new, there’s a need to only market it, but also teaches about its importance.

Customers want to get information on the fastest way possible so they can be moving to the “next thing”. That’s why most people tend to only read highlights in a text, or even worse, don’t even read anything at all if they think it’s too long. Texts and static images only, don’t provide the level of engagement business and startups need, and that’s where the Explainer Video enters and saves the day!

Nowadays we are receiving a huge amount of information all the time. Presenting new information to your audience only with texts can be risky.

A good Explainer Video can condense a whole page of text into a creative and attractive story. It’s usually presented in no longer than 1:00–1:30 minute – it’s the perfect combination of content and attention you can build. Those type of animations can not only condense it, but the video is also able to engage more people.

Through a good design and animation, these videos help business and startups to grab attention, keep the audience engaged and — one of the most important — it promotes! Yes, with an Explainer Video a company can give information at the same time they promote their business. Videos have a “shareability” factor that helps it to reach more than the current website being present on the social media. It helps to attract more people and to generate more web traffic.

Social Media nowadays is all about video, not texts

The importance of using Explainer Videos in your business

A business that invests on Explainer Videos, stands out from their competitors. Not only because they are adopting a creative way to promote itself, but because people love a good story.

The great aspect of these videos is the story it carries.

There’s no explainer video without a story.

Even if a business is only presenting how their services work, without the focus on promoting it, it’ll need a good story to grab the audience. Telling the story in a non-linear way; playing with humor, mystery; abstracting it; using different “angles”; developing an original music to it; etc, are only some methods that can help a story to stand out and make people resonate with it.

It’s all about a good story

What turns those videos to be effective is the story they all carry. Sometimes, business and startups try to develop the whole script and storyboard before contacting a professional. Even tough it can look as the best way of doing it, it’s not the best practice.

Business owners know a lot about their company but don’t have the proper narrative skill and knowledge to develop an innovative and creative story.

A good professional always needs to take those pre-script and pre-storyboards the client presented and work over it to enhance the story. Being open minded and giving the opportunity for the designer to present smarter solutions, gives you the confidence of making a good investment.

Saída Certa by MOWE

Here’s an example of an Explainer Video we did at Mowe. It showcases an app functionality and tells a story at the same time. This video has both presenting and promoting focus. We made it for a Brazilian app and we shared it in Portuguese even tough our audience is an English Speaker.

We did that to present that even with some texts in Portuguese, the message can clear for every language. The story is not only attached to the Voice Over or a Script. It’s built from all the elements in a video.

What if you have to choose between reading a full page of text (that will need some minutes of your attention) or watching a 1-minute video that explains everything?

You’re right, and your audience thinks the same way ;)

30 responses

  1. The heart of your writing while sounding agreeable originally, did not settle very well with me personally after some time. Someplace throughout the sentences you actually were able to make me a believer unfortunately just for a very short while. I still have got a problem with your jumps in logic and one might do well to fill in those breaks. In the event that you can accomplish that, I will definitely be fascinated.

  2. Wonderful website. Lots of useful information here. I am sending it to a few friends ans also sharing in delicious. And certainly, thanks for your effort!

  3. I am seriously enjoying the theme/design of your internet site. Do you ever face any kind of internet browser interface troubles? Some of my site readers have lamented about my Arvind Pandit site not working correctly in Internet Explorer yet looks amazing in Firefox. Have you got any kind of tips to assist correct that situation?

  4. There’s great modifications on the layout of your webpage, I truly love that! My site is dealing with getapk market download and there are lots of stuff to do, I am currently a newcomer in website creation. Take good care!

  5. It was wonderful to read this article and I believe you are 100 correct. Tell me if you are thinking about kik desktop, that’s my major competency. I am hoping to see you in the near future, cheers!

  6. I’m really interested to find out which blog platform you have been utilizing? I am experiencing some minor security difficulties with the latest site regarding lucky patcher for android and I’d like to find something more secure. Do you have any suggestions?

  7. Good day I am truly delighted I came across this site, I really encountered you by mistake, when I was browsing on Aol for intercom installation. Nonetheless I am here right now and would really like to say thanks for a incredible blog post and the all round impressive website (I also adore the theme), I don’t have the time to go through it entirely at the moment however I have bookmarked it and even added in the RSS feed, so when I have the time I will be returning to go through more. Make sure you do maintain the amazing work.

  8. Hi fantastic blog! Does running a blog such as this take a lot of work? I have no understanding of programming however I was hoping to start my own blog soon. Anyway, should you have any ideas or techniques for new blog owners please share. I understand this is off topic but I just needed to ask. Thanks!

  9. Good day! This is my first comment on your site so I really wanted to say a quick shout out and say I genuinely enjoy reading through your articles. Can you suggest other blogs that deal with download kik messenger? I’m also extremely curious about that! Thanks a lot!

  10. I am interested to discover what website system you’re using? I am having several small protection challenges with the latest site about auto accident lawyer so I would love to find something more secure. Are there any suggestions?

  11. Many thanks for this awesome write-up! I really liked learning about.I’ll remember to save the website and will come back later on. I wish to suggest that you continue the nice work, perhaps blog about electric mower also, have a nice afternoon!

  12. Hi! Someone in my Myspace group shared this site with us so I came to give it a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Superb blog and outstanding design and style.

  13. Admiring the time and effort you invested in your blog and detailed material you offer. It really is good to discover a blogging site every now and then that isn’t the similar outdated rehashed material. Wonderful read! I’ve saved your site and I am including the RSS feeds to my own driving games webpage.

  14. I do not know whether it’s just me or if everybody else encountering problems with your website. It appears as though some of the written text within your content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This may be a problem with my web browser because I’ve had this happen before. Cheers

  15. Hello I’m so glad I discovered this website, I really encountered you by error, while I was researching on Yahoo for mesothelioma law center. Anyways I’m here now and would really like to say thanks for a fantastic post and the all-round enjoyable site (I also like the design), I don’t have enough time to go through it entirely at the moment yet I have bookmarked it and moreover added in the RSS feed, so whenever I have time I’ll be returning to look over a great deal more. Make sure you do keep up the great job.

  16. Hello! This is my first reply on this site so I really wanted to give a fast hello and say I genuinely enjoy reading through your articles. Can you recommend other websites that deal with dental care? I am likewise pretty intrigued by that thing! Thanks!

  17. I was discussing with a friend of my own around this and regarding free movies online for free as well. I do think you made a lot of great points here, we’re excited to find out more stuff from you.

  18. An interesting discussion is worth comment. I believe that it’s best to write more on this matter, it may not be a taboo topic however usually persons are not sufficient to talk on such topics. To the next. Cheers

Leave a Reply