Animation

Understanding How and Where to Work with Motion Graphics

Reading Time: 5 minutes

Motion Graphics has a unique universe itself. There are lots of things surrounding this subject. Different styles and ways to apply its work, as well as different industry to look for. In the beginning, it can be difficult to understand where to aim and what kind of animations to specialize.

Knowing where to focus your skill and work is a great way to stand out in the field.

This way, I’d like to share what I see as some of the most common types of Motion Graphics videos, and also Industries to look up for work with Animation.

The most common types of Motion Graphics work

Explainer Videos

This may be the ones we most talk about at MOWE’s articles. That’s because they are the ones we are most requested for to work. Explainer Videos are that kind of videos that helps a company to explain how they work, or what a new product/service is.

It’s used a lot in Startups and on product’s launch. It replaces the need for a page full of text and graphics to explain a concept and add an engaging way to present something faster.

When working with Explainer Videos you should focus a lot on the story it has. You need to understand what is the product or company you’re working with, so the story can work the best way possible. Most of those videos have a duration of about 1’00’’, 1’30’’, it’s plenty of time to tell a good story.

Logo Animations

This is the entrance point for many Motion Designers. Almost the first thing people tend to do when learning the skill is to apply it on their personal brand. Logo animations, as the name says, is the act of animating a logo. You can find a lot of this work on the end of advertising videos where we see the company logo with some tagline or call to action.

They are short animations, but allow plenty of creativity and possibilities to work with.

Since every business is different from the other, there are lots of techniques you can apply and mix when working with Logo Animation.

Broadcast Titles

I found Broadcast (or simply TV) Titles, a field people don’t tend to think about. If you stop to think, TV was probably your first contact with animation. All those TV Shows, series, and channels have a title or any kind of animated graphics on the screen.

TV Channels have teams entirely focused on developing their “moving identity”. It relates to how things animate on screen, and also other Graphic Design definitions. I’m sure your favorite series or film, should have a remarkable title on it. (Game of Thrones… anyone?)

YouTube Intros, Outros and Lower-Thirds

YouTube graphic package is kind of new in the Motion Graphics world, but in fact, it totally relates to TV Identities. The difference now is the media they are applied and how easy it can be to work on a project like that.

TV channels are so little in numbers compared to YouTube or any other “Video Based” social Media. When on TV you can have dozens of it, YouTube has thousand new ones every single day.

The newest channels can go with a more amateur approach, with some simple editing and nothing more.

As soon as channels grow, and they start to develop an audience, “YouTubers” see the needs of making an investment on it.

Intros and Outros, are the animation that introduces a video (it’s usually used as the first thing on the screen) and also the animation that ends a video and shows up some relevant information (like previous videos, social media channels, etc). Lower-Thirds is every kind of information you see in the middle of a video that tends to present who the person is, or where people are. They are those small “notes” that appears and go out over the live footage.

Games UI

Whenever I’m talking about industries and places you can direct your work as a Motion Designer, I like to mention the game industry. It’s not something common to people to think about, but it’s very practical. Games have a specific requirement in terms of animators to develop characters, special effects, and general movements. However, their user interface interactions and sometimes even the game trailer is made by someone else or a different team.

If you look up for mobile games, there are plenty of new ones coming up to the app stores every single day. You know most of them have a bad design and visuals take make you wanna throw up, but others, with a good design, are usually the ones with more chances of becoming viral. Well, not only you, but the developers and CEO of those game companies also know that, and the best of them are willing to invest in someone capable of doing a great work.

Advertising

Motion Graphics for advertising can go in many different ways. Logo animation is one of them, but even more, you can apply it for your work in full commercials.

Ad videos tend to be around 30 seconds when airing on TV, but it can vary depending on the media you’ll be working with and the purpose of the work you’re being hired for. If you do Ads for the internet, it can be a lot longer, or as short as 5 seconds videos for “non-skipping” YouTube video ads.

Those ads have the intention of selling something or raise awareness for a specific brand. Like in the Explainer Video, the story is a great player in this area.

Industries to look for

All those different types of work are used in different industries. Some of them I mentioned above, but I’d like to present the most common ones and also mention the kind of work done in each of them. In our future articles we will go deeper into what’s behind each industry

Advertising

TV Commercials and Promotional Material.

Internet

Explainer Videos, Content Marketing materials, and website animations.

YouTube

Animated graphic package: Intro, Outro, and Lower-Thirds.

TV

Channel Identities and Show Titles.

Games

User Interface, Trailers, Character Animation.

Music

Music Videos and Lyric Videos.

Focus on Solving Problems

No matter where you direct your animation work, focus on just one thing: on solving problems. Our work is viable because it solves a problem. It can be on increasing our client’s revenue, reduce risk among their potential customers, lower expenses made on other not-so-effective marketing strategies, increase brand awareness, or simply send a message effectively.

Understand and study your client’s needs. See where your work will be valuable for them and apply your efforts on solving those problems.

We’ll be doing a series on the Motion Graphics Industry, going deeper on each field you should take a look. Stay tuned for when those articles come out by subscribing to our newsletter in the box below :)

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