Social Media, Web, and Videos: Building an Online Presence

Reading Time: 8 minutes

Today, the online world is where most businesses are. The old addresses with Street Name and number now were replaced and start with WWW (and you even don’t need to type that). For every business that’s created, no matter if you’re an online or offline business, you need to be present on the internet.

Google is the most common place to look for a service, a place address or to find the new restaurant in town. There isn’t only one way to appear online. In fact, there are numerous places and strategies you can apply to your business to have an online presence. They can be through Social Media, your own Website or even on Video. Come with me and I’ll show you all of them.

How social media works

What are they?

A social network is a social structure that maps out the relationships between people. Social media is a modern approach to social networks. It’s capable of mapping out big and small social networks that we wouldn’t be able to keep up in the real(offline) world. It gives the power to interact with your main friends, old friends, hobby friends and much more.

If people are there to socialize, why should your brand even be there? When we socialize we talk, exchange experiences, share content, tastes, and opinions.

Where there’s socialization is where you want your brand to be.

How can we classify them?

We don’t have a standard classification between the most common kinds of social networks, but I can make a basic list for you:

  • Friendship
    • Facebook
    • Twitter
  • Professional/Business
    • Linkedin (for everyone)
    • Dribbble (for the creative field)
    • Behance (for the creative field)
    • Vimeo (Usually used by professionals in the Video/Animation field)
  • Photo/Video
    • Instagram
    • Snapchat
  • Photo-only
    • Flickr
    • VSCO
  • Audio/Music
    • Soundcloud
  • Video-only
    • Youtube
    • Vine (6-seconds loop videos)
    • Periscope (live stream)
    • Meerkat (live stream)

How much do they cost?

Usually, nothing :)

Some of them like Vimeo, Linkedin and Dribbble have paid plans, that allow you to do more, but those plans are usually used by fewer people that want more depth inside those platforms. Others like Facebook and Twitter have paid possibilities to help you target your audience on specific posts or ads. Besides that, the only thing you need is time to produce content and interact to your audience there.

Time is the only thing needed to learn how to use social media for your business

How do they fit into your business?

Year by year, people are spending most of their online time on social media.

According to Global Web Index, in 2016 98% of Digital Consumers were Social Networking

If you compare the number of websites available on the internet with the “small” amount of social medias, being on the social side of the web is the best way to find and talk to your clients.

How do they fit into your branding?

The main idea of branding is to build value, for both your brand and your customer. If you’re able to show yourself to them, on a daily basis, with news and good content, you’re building a strong relationship.

Since you can always comment, ask and even send private messages for brands, people got used to feeling as if the brand was a friend of them.

Social media gave a human soul to brands and because of that, we are now able to connect with our customers, faster and deeper.

This also made brands that aren’t able to make this connection more inclined to fail.

How websites work

What are they?

A Website is a set of related pages available in a specific domain that can be accessed with a specific app/program called browser. The structure of how the internet works is huge and beautiful, but those details will bore you.

Let me just show an interesting thing to you:

MOWE’s website code. As you can see, a website content is all written. Both copyright and visual styles.

Yes, this is Mowe’s website. Yes, it’s written. Everything in a website is written. We have more than 3000 lines written need to update this information across many pages of our website. Think about that every time you see a website on the internet ;-)

How can we classify them?

There’s no exact classification, but here I am again trying to give you an idea of options:

  • Basic Website They usually range from 1 to 5 pages and the sections are:
    • Home
    • 1 or 2 specific Page(Product Description, Work process,…)
    • About
    • Contact
  • Portfolio
    Portfolios websites are similar to basic websites, but their structure is more complex. You need the code to be “intelligent” and able to handle all the images, descriptions, categories and usability of the portfolio.
  •  E-commerce
    Similar to the portfolio, E-commerce websites are focused on online stores. You’ll need an even bigger structure because you’ll not only handle everything related to your products, but also a cart and checkout sections, as well as payment integrations.
  • Landing pages
    They are usually the easiest and fastest to create because the most common approach to a landing page is to have everything in a single page.
    The main difference is that they are constantly tweaked and improved to maximize conversion(potential clients into sales). The first version of a landing page is usually fast, but the overall development can take a little more time than the other examples in this list.
  •  Blogs
    I think everyone knows what is a blog, but basically, you write articles there, that can be later organized by categories, tags or date, for example. They usually have an article layout and “feed” layout only, but many of them can have a home page where the articles are shown in categorized ways.
  • CMS systems
    CMS means Content Management System and there are many kinds of them. WordPress is the most common and was originally created for blogging, but is used as a general CMS because of the amount of plugins available to expand its power.
    They are usually used for medium to large websites as a way to handle the content or to let people that don’t have the technological knowledge, to create and share content.
    If you are building a website and you want to update your content often, you must use a CMS system. Otherwise, for each new change, you’ll need to ask your developer.

How much do they cost?

What a difficult question! Their price can range from hundreds to millions. It depends on the structure size and on the layout created by the designer.

You have three options here:

  • Hire a professional designer to design it and a professional developer to code it.
    This is the most serious approach and the most expensive and personalized one. Its price will be in the “4-figure field” for sure.If you are hiring two people to do the work and they ask for hundreds of dollars, you should run away as it doesn’t seem to fit with something with true quality. They will probably use a template to do things fast and you won’t have the benefits of what you’re paying for.
  • Buy a theme and ask for a developer to implement it
    You’ll probably have a decent website and most of the time you’ll be able to change a thing or too. Try to hire a developer before choosing a theme because he’ll be able to help you finding a theme that will be able to fit your needs. Your developer can’t do magic if you choose a poor template.
  • Use a website builder like Squarespace or Wix.
    Using those platforms is almost like having a developer constantly tweaking your website for upgrades, but you won’t have him doing “magic” to achieve what you want. You’ll have to play by the rules of the template and you won’t be able to do anything about it.

How do they fit into your business?

Websites are important. They are your address, your business card, your body on the web. If you need to sell, Landing pages are a current trend on the web due to its power of converting potential clients to sales.

In some cases, you’ll be ok having only a website that tells more about you and where your clients can find you online on social media. Although it’s acceptable, a custom website makes your business look more real and serious, bringing comfort and trust to your client.

How do they fit into your branding?

Websites can be really personal and building one that matches your branding system(logo, typography, color, “voice”) is one of the best ways to make your brand differentiate from the competition.

You should show to the world who you are, how you work and where you can be found online and offline.

A Website is your body, your map and your connection to the world

How video works

What are they?

There’s no mystery here. Videos can be live footages – like images recorded from a camera – or animation – moving pictures. A few years ago, we wouldn’t be mentioning the video on this topic -especially if it was before Social Media. However, nowadays is the perfect place for interaction on the online world.

A video works together with the two we mentioned above – Social Media, and Website. You may be used to know that Google is the #1 on search engines, that the first reaction when someone is looking for something, is to “google it” (there’s even a verb for it now). But, not everyone knows that the second most used search engine is, in fact, YouTube. Yes, a video-based platform is the second place people go on the internet when looking for to learn something, entertain, etc.

How do they fit into your business?

Animated videos have a huge impact on business sales, especially if you’re dealing with Explainer Videos. It increases the chances of you being found on a Google (or even YouTube) search.

Videos help to make you stand out in the middle of the Social Media world. In a world where new online content is produced every time, people are more attracted to videos than images and texts. Having a video that carries your brand and helps you to engage and present your public is the best way to be known online.

How do they fit into your branding?

A video, like a website, should reflect your brand. It helps on developing brand perception and creates an engagement that no other media can create.

Video is the most engaging and effective way to reach your audience and to be found online.


There are different ways you can have an online presence. In the world we live, being a business means being online. You need to be where your audience is, and today, most of the people are on the internet.

Be there, engage with your audience and let them know you better. Only this way you can generate loyal customers and fans.

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