Discover a new world around you


TriniPEDIA has a focus on making the world a more interesting place through their Augmented Reality app. We partnered with them to create the illustrations and interface for their app’s onboarding, and two animations to promote the app and its funcionality.


  • Felippe Silveira and Raff Marqs Creative & Art Direction
  • Felippe Silveira Storyboard + Animation
  • Raff Marqs Script + Illustration
  • Matheus Pinheiro Sound Design
  • Atiba Wiltshire Voice-over


  • Felippe Silveira and Raff Marqs
    Creative & Art Direction
  • Felippe Silveira
    Storyboard + Animation
  • Raff Marqs
    Script + Illustration
  • Matheus Pinheiro
    Sound Design
  • Atiba Wiltshire


  • Felippe Silveira and Raff Marqs Creative & Art Direction
  • Felippe Silveira Storyboard + Animation
  • Raff Marqs Script + Illustration
  • Matheus Pinheiro Sound Design
  • Atiba Wiltshire Voice-over

Behind the story

The Client

TriniPEDIA uses Augmented Reality(AR), an image recognition and tracking technology, to bridge the gap between digital and physical worlds.

They are the new interface for Trinidad and Tobago magical world, allowing users to discover hidden content and interact with the world in a new and exciting way.

The project’s needs

TriniPEDIA was looking for an effective way to showcase their platform to new users and to engage with their recently acquired users.

Their initial concept was to have two videos:

  • Video 1: Used on app stores and focused on the new users.
  • Video 2: Used after user’s first experience with the app.

Besides the videos, TriniPEDIA also had the need to design the Onboarding screens of the app.

Understanding their culture to find good stories

After discussing the project with TriniPEDIA’s founder we were able not only to understand their business and uniqueness but the power of the culture they’re in.

Trinipedia’s objective is to act as a visual and interactive “Encyclopedia for the Trini”. They want to use the power of AR to inform, teach and bring the uniqueness of their country to life for both native and tourists that visit the country.

Trinidad and Tobago is a country with a rich culture and with citizens who really value their country’s culture. They call themselves Trinis because of their love for who they are. All of the information we gathered during our talks allowed us to define a clear focus for our videos:

A unique animation that will present different aspects of Trini’s culture and lifestyle, making people resonate with the app while adding information and examples of the app’s functionality in an intimate experience with their own culture

Developing the visuals

While the story was being studied and developed, we started to define the visual style of the videos by working on the Onboarding illustrations.

Our study was not only a practical study of colors and shapes, we also went deep into Trini’s culture to find classical references that we could use in the illustrations.

An Onboarding experience immersed in Trini’s culture

We were responsible for both design and illustrations of those screens since Raff – one of MOWE’s founders – had a previous experience of working for years with UX/UI Design.

Our knowledge and experience across multiple Design fields allowed us to provide them with a unified visual content at the end of the project.

The screens were designed to be informative and minimal, using the illustrations to build a common feeling to the overall Onboarding process. Also, we opted to have two different moments on the Onboarding of the App:


Since the first section talks about the App itself and its discovery aspect, we decided to use red as its background, following the brand’s main color.

Due to the research made, we were able to add many details of Trini’s culture into the illustrations:

  • A Leatherback Sea Turtle. The biggest turtle in the world is one of the incredible animals found on Trinidad and Tobago’s fauna.
  • Trinidad and Tobago’s unique sodas. Two very specific sodas are really common in the country and their unique flavors are: Cola Champagne and Banana.
Leatherback Turtle Illustration - One of Trinidad and Tobago's most famous animals. The biggest turtle in the world
Illustration of Trinidad and Tobago's unique sodas, with flavors like Cola Champagne and Banana.
User trying the app on a festival poster, found on a typical bus stop
Steel Pan Player video shown in Augmented Reality(AR)


The second moment of the Onboarding process is more focused on teaching the user with a step by step of how to use the app. We chose a lighter color to create a contrast with the previous moment and to also bring a more calm and relaxed atmosphere to the learning process.

The illustrations in the “Learn section” are references to:

  • Trinidad and Tobago’s bus stops. The style of the bus stop and the actual drawing are inspired on the real stops found in the country.
  • Poster of a Steel Pan Concert. Steel pan is an instrument with a deep influence on their musical culture and that is a basic element in Soca genre, the most common music genre of the country.

Building a story to invite users

For the App Store video, we knew we needed a call to action to invite viewers to download the app. With that in mind, we needed to build a small story that could connect fast with the viewers and tempt them into downloading the app.

During our talks, we discovered that one of the main ideas behind TriniPEDIA was that smartphones made people miss the world around us and their app could change that. Their interactivity could make us look up to the world and see the hidden information in it, and that’s the main idea of the video.

Building a story to transform routine into interaction

For the video displayed on the user’s first experience we needed to create something impactful but that couldn’t rely on the Voice Over or Sound. Since the app is used to “see the world”, this video would probably be played in an external environment with lots of noises and sounds.

After discussing with the client, we decided that the best choice was to showcase different use cases of the app in common situations for Trinis.

The cases we chose represented users:

  1. Reading the newspaper and using the cell phone to know more about a movie and buy a ticket to watch it.
  2. Cooking a famous dish from Trinidad and Tobago called Callaloo.
  3. Checking a lotto ticket to see if he had won any prize.

Different cultures have different accents.

Even though Trinidad and Tobago’s official language is English, each culture has a really specific accent.

We hired a Trini Voice Actor so we could have a real and unique accent being presented to the viewers, improving the connection between the app and the users.

Soca is a genre of Caribbean music originated the late 1970s and is each day becoming more mainstream across the world. Soca is inspired in calypso, with influences from cadence, funk, and soul.

A unique country has a unique music culture

Our objective with the videos was to bring the maximum of Trini’s culture to life. We didn’t only hire a Trini Voice Actor for the Voice Over but also licensed a music for our soundtrack inspired by Trinidad and Tobago’s most famous music genre: Soca.

Details make things unique

We always like to pay attention to the details in our animations. In this project we played with the characters design, adding small details like the movement of the nose, hair, and eyes of the characters. Those aspects were able to give more life and charisma to the characters.

Working with multiple characters

To help make Trinis more connected to the videos, we decided to invest in the characters and their design.

We wanted characters that looked like real Trinis, either on their hairstyle, clothes or color skin. Actually, during the project, we discovered that Trinidad and Tobago also have many people with different origins like as Asians and Indians.

Working with a lot of characters brings complications to the animation. Each character is animated independently and their movements must look natural, without repetitions of movements across characters.

Each movement was planned so we could have an identity for each user and a natural feeling when seeing all the animations together.

TriniPEDIA was a unique project where we Applied our knowledge in different Design specialties in order to produce a complete and unified project.

Every decision, as always, was based on a lot of research, testing, and conversation between us and our clients. That’s why we believe our clients are our partners. They provide with the information we need in order to make the best work possible for them.