Business

Increasing Website Traffic with Video

Reading Time: 4 minutes

Videos have a huge impact on Social Media. Depending on the size of your business you can have a Social Media page but no website. That’s okay. But, if the main source of finding your business online is your website, I will show you how videos can help you and why you should start investing in them now!

This article is based on lots of statistics. Even tough I’ll cover some, there are an infinite more of them. Feel free to go through our references and discover it by yourself.

First, let’s understand why you have a website. In most of the cases, your website sells your products/services or is the entrance point for your customers to your brand in the “online world”. To do that, you fill it with good images, a lot of texts information about your company, why the client should trust you, a description of your products/services and also a contact form.

Now think about how much time the customers need to stay on your website and how many of them leave on the first page? When running a business, you want your website to generate more traffic, leads, and more clients… So, long story short: invest on videos.

Applying videos on websites generate an increase in traffic, resulting in more leads and, also, more clients to your business. Let’s look at some relative points:

:: 63% of Senior Executives visited a vendor’s after viewing a video (source: Marketing Tech)

:: 68% of the top 50 internet retailers use video content in their websites (source: Marketing Tech)

:: 85% of customers are more likely to make a purchase after watching a product video (source: Marketing Tech)

:: 87% of online marketers use video content. (source: Outbrain)

:: 36% of online consumers trust video ads. (source: Nielsen Wire)

:: Increased online sales by 43% (source: Marketing Tech)

What does all these statistics say in common? Videos build trust and relevance on sales decision. Do I need to say anything more? Customers see companies that use videos on their website with more relevance.

Videos also give the company more authority and make them look bigger. When facing a well-produced video or animation, people see it as a self-investment from the company, and customers like to invest their money on someone that also invests.

Why would I invest my money in a company that has a bad design, no video on their page, or even a poor quality video? The quality of the design is a reflex of the quality of the company. Videos and Animation follow the same rule, that’s why it’s so to easy to buy something after seeing an interesting video.

We all now know how videos build trust and confidence, but to do that, you need to guarantee that people will see it. Also, you need to have people coming to your website to be relevant, right? Well… videos have another special power too.

:: Increase the chance of a Front Page google result by 53x (source: Marketing Tech)

:: Increased email click rates through up to 250% (source: Marketing Tech)

:: Visitors who view a video on retail site stay 2 minutes longer than those who don’t. (source: Marketing Tech)

:: Animated explainer videos increase conversion rates by 20%. (source: Unbounce)

*:: Combining video with full page ads boosts engagement by 22%. (source: Insivia)

:: Videos on landing pages increase average page conversion rates by up to 86%.(source: Eye View Digital)

See? Not only boosting how your company is seen by the audience, videos also generates more traffic to your website, retain for more time the customers and increase conversion rates. Google love when you use videos, that’s why the chance of a Front Page on Google results is so high.

People don’t have time nowadays to spend reading your about page, how it works, and all these features that demand a big explanation. Instead of full pages of text, you can condensate all this on a single video with no more than a minute, and build credibility, trust, joy and even more traffic to your website.

That’s why the consumers stay longer, they are vicious about hitting that play button every time we see it. When working with landing pages, the customer’s most common approach is to view the video and sign to your service/product, without even reading all the content on your website.

I left my favorite statistics for the end:

Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (source: Media Post)

That’s a huge number, 97%, and 139%, do you know any other source that can do the same or equivalent? Me neither. A joyful video is extremely important.

You already know that it’s all about a good story, and you can see that a good story is not only to make things more interesting but also to result in more sales. Investing in a good studio to craft your videos or animations is crucial to face great business results and also the return on investment. You will need a video that has:

  • A great story, that can trigger emotions.
  • The ability to present your company, your services and engage your audience.
  • The power to trigger curiosity on the viewer’s mind.

You want people to start asking themselves: who made this? Being able to associate a brand with a great video is what helps to stick your company in the customer’s mind.

Videos have a great “shareability” factor. They are easy to share through social media and able to attract more customers to your website.

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