The Best Type of Animated Video for Your Business

Reading Time: 4 minutes

Animated Videos and Motion Graphics pieces are the keys to making an impact and create a good impression. We’ve talked before about the effectiveness of video on social media and websites, and now you may be ready to start investing on it. Before searching for a studio to develop something for you, it’s good to understand what type of animation can be the best fit for your business. Today we will teach you some of the different types of animated videos, so you can search for a real specialist on it.

Explainer Video

HipPocket by MOWE Studio

Explainer Videos are one of the most requested for Business and Startups. It’s a video that promotes and presents a product at the same time it engages with an audience.

For business, it’s good to communicate well about your service/product and also to stand out over the competitors. It’s built around a story and is very recommended to business and startups launching a new product or service.

Explainer Videos make it easier for an audience to understand a new technology and the benefits behind a certain product. It’s the most engaging and effective way to launch a product/service.

Whiteboard Animation

Watch & Digest — ”Growth Hacker Marketing” by Board Studios

The Whiteboard Animations is similar to an Explainer Video, but all of them have a unique drawn style in a blank paper or whiteboard. What captivates here is how the drawings start to make connections with each other. It’s not necessarily animated, but the effect of movement is usually made by fast-forwarding the original video of the person drawing.

Even tough there’s not a defined correlation between Whiteboard Animation with low-budget projects, It’s a unique style that people adopt when they have a smaller budget.

Nowadays it’s difficult to find a great Whiteboard Animator doing something different and unique. The example above is great, but most of the times people offer a false whiteboard animation that isn’t live and done by hand. It’s needed to do a deep search when looking for professionals in this area;

How it Works

Boxful — How it Works by Intoxic Studio

How it Works videos are suggested to almost all online businesses and most of the physical ones too. They are good to tell people what experiences they will expect with a specific service. It’s also a great way to solve and answer customers questions and doubts. You can introduce your system/service in an Explainer Video, but this one is more specific and usually longer.

If you’re going to learn about a new service would you prefer to read a page full of text or spend some minutes watching an attractive and joyful video? How it Works videos helps to guide the viewer through your interface, or through your product specifications making it easier for them to start using it.

Promotional Video

TriniPEDIA by MOWE Studio

The Promotional Videos or Advertising Videos differs a little from the Explainer video. Instead of trying to make people understand how your service/product works, the goal of it is to instigate curiosity and empathy with your audience. These are usually short videos as they are easily seen on TV and Youtube as commercials, making people feel interested in the product/service and making them go search for it.

Combining a Promotional Video with others options shown here will make your business/startup to experience an increase in awareness, sales, and clients that you’ve never felt before.

Kinetic Typography

Don’t You Worry Child Kinetic Typography by Mowe Studio

The Kinetic Typography is a specific style, just like the Whiteboard. It involves telling a story using typography (or words and letters) as the main “character” of the animation. They are good to emphasize the voiceover among the video and are usually used in the music industry as a lyrics video. Kinetic Typography videos help to connect the lyrics to the music or sound, at the right time.

Content Marketing Video

Snapchat Supacut – Joel Plosz

This is the most recent one of all the different types of videos presented here. With the emerging of Content Marketing, especially in video format, appeared also the necessity to create something that can deliver content in a more engaging way.

It can be easily seen in Social Media. Some of them are mixed with live footage and others are totally based on the animation. It has been used a lot to present step-by-step guides or to showcase a message that would initially be a single paragraph but that can turn into a visual experience thanks to animation.

The example above shows a variety of videos produced for the Snapchat platform as a way to inform and/or attract the audience to visit a specific page.


There are different styles and types of animation that can help your business grow. By understanding a little about each one, you can have a better talk with the Studio you will be working with. A good communication is essential to get you the right animation for your business situation.

30 responses

  1. You made some respectable factors there. I regarded on the internet for the difficulty and found most individuals will associate with along with your website.

  2. There is terrific developments on the layout of your page, I really enjoy this. My site is dealing with best root apk and presently there are a lot of stuff to be done, I’m still a rookie in website design. Take good care!

  3. certainly like your web site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I’ll definitely come back again.

  4. You’re entirely correct. I enjoyed looking through this article and I will return for more soon. My own internet site is dealing with broadband router, you might take a peek if you are still interested in that.

  5. Our LGV (Large Goods Vehicle) HGV training is based in East London, and our LGV/ HGV courses are taught by qualified DVSA LGV & HGV trainers. LGV was formerly known as HGV, where it used to be referred to as HGV Class 2 (now called LGV Category C) and HGV class 1 (Now called LGV Category C+E).

  6. I’m definitely enjoying the theme of your site. Do you face any internet browser compatibility troubles? A number of my blog audience have complained regarding my free movies blog not working properly in Explorer though looks awesome in Chrome. Do you have any kind of tips to assist correct the problem?

  7. Appreciating the commitment you invested in this site and in-depth details you display. It’s nice to come across a blogging site from time to time which is just not the similar outdated rehashed material. Wonderful read! I have bookmarked your website and I am adding your RSS feeds to our auto accident lawyer page.

  8. Appreciating the time and energy you put into your site and comprehensive details you display. It’s nice to discover a blogging site now and then that is just not the similar out of date rehashed content. Fantastic read! I have bookmarked your website and I’m including your RSS feeds to our how to play pokemon go page.

  9. Thanks a bunch for your fantastic write-up! I quite appreciated reading it.I will be sure to bookmark the site and will often return in the future. I wish to suggest that you continue your great work, perhaps write about free movies online too, have a fine day!

  10. Admiring the time and effort you put into this website and comprehensive material you display. It really is nice to find a site once in a while that is not the similar outdated rehashed information. Great read! We have bookmarked your site and I am adding the RSS feeds to my canon printer setup blog.

  11. Appreciating the hard work you put into your site and in depth facts you provide. It’s wonderful to come across a blogging site now and then which is just not the similar expired rehashed material. Wonderful read! We have saved your site and I’m adding your RSS feeds to our bitcoin debit card site.

  12. I am intrigued to discover what blog system you have been working with? I’m having several small security problems with our latest website related to mesothelioma law firm blog so I’d love to find one thing more risk-free. Have any recommendations?

  13. After study a few of the blog posts on your web site now, and I really like your manner of blogging. I bookmarked it to my bookmark website list and can be checking again soon. Pls take a look at my website online as effectively and let me know what you think.

  14. I am truly enjoying the theme of your site. Do you ever encounter any kind of internet browser compatibility problems? Some of my own website readers have lamented about my dental care website not working effectively in Explorer yet appears very good in Firefox. Are there any tips to help repair the problem?

  15. I’m actually enjoying the theme of your internet site. Do you ever come across any internet browser interface troubles? A lot of the site readers have lamented regarding my free movies blog not operating effectively in Explorer yet appears fantastic in Opera. Do you have any kind of suggestions to assist correct that matter?

  16. Hi, Neat post. There is a problem with your site in internet explorer, would check this… IE still is the market leader and a big portion of people will miss your fantastic writing due to this problem.

Leave a Reply