Animation Is Only 25% of a Successful Video

Reading Time: 4 minutes

One thing that we usually notice is that many clients – and people in general – don’t understand the complexity of the work behind an animated movie.

An amazing animator can’t make an equally amazing animation with just a sequence of drawings that move. He needs a story and ambiance.

Since we were talking about keyframes on our last article, we decided to continue explaining some concepts from the animation field.

An animated movie can be divided into four main pillars:

  • Script
  • Design
  • Animation
  • Sound.

Respectively, they represent the text, image, movement, and audio of the final video. Focusing on only one aspect and forgetting the others is a recipe for failure.

What are those and why do they matter?

The first step for a successful commercial or non-commercial animation is to grant equal importance for those four pillars, making sure great professionals are leading them.
Let’s talk a little more about them and tell you how important they are:


A commonplace for every story, the script is where the writer defines the actions, the characters, the environment, and the dialogues – dialogues are optional so even without spoken words we can write a well-defined script.

Screenwriters are the professionals who have studied narrative and other storytelling techniques in order to create interesting stories that captivate people.

If you are creating an animation to help announce or sell a product or service, this will be your most important step. Communicating with the right language in clear and entertaining way is essential to have a successful campaign.


This pillar can be a little confusing. As always, “Design” classification can seem kind of vague but I’ll try to sum it up.

The Design pillar is closer to the work of a Graphic Designer than to animator itself. They are responsible for choosing and defining the details of visual elements like Typefaces, Colors, and Illustration.

Even though it’s common, a Designer doesn’t need to be Illustrator of a project. We have worked on past projects that had a Designer responsible for directing the illustrator. From our experience, we believe that a professional that leads both Design and Illustration can usually make things easier, faster and better :)

A good design is vital to attract the viewer. It’s also their first contact with the video, even before hitting that play button, since the thumbnail of the video acts like a still illustration.


It’s where the story comes to life. Animation is something magical, we are able to give movements and emotions to anything, improving the possibilities of storytelling to its maximum.

A great animation – together with the design – is essential to present the quality standards of a brand or studio. The quality of the animation can determine if someone will continue watching the video after a few seconds, or not

An animation is a tailor-made kind of job. Everything is done meticulously, every second is thought so it can improve the message and the experience of the viewer.


There are two main aspects that help us to identify if something has life or not. One of them is movement – that we talked above – and the other one is sound. We associate movements and sound with living things, it’s our natural instinct.

Sound is the cherry on the top of an Animation. You can try to watch an animation without any sound and then rewatch it with a good sound design – I guarantee you’ll have a completely different experience.

In life, every action we make has a sound associated with it. It can be a breathing pattern, footsteps, an environmental noise and much more. The sky is the limit here.
The audio of an animation isn’t only sounds and effects, it’s also composed of a soundtrack. Soundtracks use music to create atmosphere, highlighting emotions on the movie and on us.

The complex triad

I believe that the triad Designer-Illustrator-Animator is almost like the tech triad of UI-UX-Developer. It’s important that you know what are your skills and how to use them. Focus makes you better, but knowing a bit of everything can help a lot.

An Illustrator isn’t a Designer because he knows how to use color. Design requires a knowledge of Project Theory that comes from the Design theory.

Designers who can sketch ideas aren’t illustrators because illustration requires a lot of knowledge in composition, posing, gestalt, color-dynamic, and much more.

Illustrators aren’t animators because animation is whole new world and if you are doing Traditional animation, it’s basically drawing in extremely hard mode.

Being an indie studio or animation maker

Not everyone has the budget to hire or the group of friends that would make your animation possible and perfect. That’s why – even more at the beginning – we end up working on a lot of things from fields where we aren’t experts in.

We have done this a lot – we still do this sometimes – and raise your hand who have never done this.

The important thing we want to highlight today is that professionals in all those areas are really important. If you can’t hire, take your time to go beyond the beginner mode and understand a little bit more how to do stuff. Don’t ever say: Oh! This isn’t so important.

Having the support and trust of working with a professional is a whole new experience. We encourage people to unite and collaborate, showcasing their best with the help of others who also want to show their best.

69 responses

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  11. Il est évident qu’il faut se battre, mais le changement climatique est tout aussi inévitable que la disparition de notre monde. Le principal fautif étant le temps lui même et le principe d’entropie: toutes choses va naturellement vers la dissipation, le monde comme l’univers vas en évoluant vers un désordre croissant…

  12. TT, the wind has come down here, I think!I’m meant to remove a tree today – no big deal safety wise, just a green little wattle less than 2m high – but procrastinating due to the nasty weather outside. So nice not to be working today & until next Thursday.Also, the pruning saw is hiding from me, so will have to use combination of a shitty little panel saw and a too-big crosscut saw.

  13. I am so excited about this! I’ve lived in Buffalo all my life and have always wanted to do paranormal investigations in this area. My sisters, friends, & I have weekly “Ghost Hunters Nights” where we get together & watch the show & discuss. It’s so great that Buffalo is getting some recognition for all of our great history!

  14. …rene kinderegget :o)Herlige bilder, Marit!HÃ¥per du storkoste deg pÃ¥ avskjedsfesten i gÃ¥r (og takk for søt melding med en sko pÃ¥ foten – lo litt av deg da – den var skjønn!!)Jeg syntes vi jenter skal kose oss max i dag… her er hvetebollene akkurat tatt ut av ovnen. Fastelavens skal feires.. ;o)Klem J.

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  16. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any recommendations or advice would be greatly appreciated. Cheers

  17. That ol Wesker keeps on popping his head up in all of them.I think i fecked up the shotgun actually David, its base should be inside his wrist.The gatling guns on the star board side did the trick for me Jamie.Definately Fran, im getting my tickets into the hand for it tomorrow fingers crossed.Jimmy thats a great call, i hadnt even considered that and am definately gonna give it a lash

  18. 517fOi Paula, parabéns pelo post! Leio teu blog desde o começo, e essa por incrível que pareça é a primeira vez que comento. Gosto muito do que tu escreve, não só pelo conteúdo, mas pela pessoa sincera que tu és.É um orgulho ter uma blogueira gaúcha, e ainda mais do interior se destacando!Parabéns mesmo.Beijo

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  20. Oh Tami, I just reread your comment and understand what you meant. NO! That did not happen at your house. It’s funny, I can no longer remember whose house it was, but it was when I went to a new junior high school after we moved. It was a hellish year and a half of feeling I didn’t belong and didn’t fit in, a feeling that sadly followed me through high school as well. I know I did things that were hurtful to others too.

  21. Die Sache mit politischem Asyl kann man natürlich konsequent weiter denken: Ob es vielleicht auch in westlichen Ländern Leute gibt, die wegen etwas, was sie gesagt oder geschrieben haben, im Gefängnis sitzen? Stichwort: Meinungsfreiheit. Ist immerhin ein Menschenrecht.Naja, dieses Thema ist vermutlich selbst einem Putin zu heiß.

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  23. Ne lass mal stecken. Hier ist keine Plat­tform um solche Zwes­t­igkeiten auszu­tra­gen. Nur soviel und das soll es auch dann gewe­sen sein — von meiner Seite aus.1. Hässlich ist immer ein rel­a­tiver Begriff.2. Zu Deinem Vorschlag in Sachen Abmah­nung. Da setze ich das gute alte Sprich­wort “was ich denk und was ich tu, trau ich auch den andern zu” dage­gen. Ich hab besseres zu tun, glaub mir.

  24. Martin Luther King Jr. Preaches Against Aggressive Wars according to the Bible (same as Ron Paul’s Policy) /watch?v=AeME7Q6Oaj0“There’s nothing wrong with being a conservative and coming up with a conservative belief in foreign policy where we have a strong national defense and we don’t go to war so carelessly. … Legitimate use of violence can only be that which is required in self-defense.”-Ron PaulIf Bill O’Reilly really cared about Wounded Warriors, he’d support Ron Paul for President!

  25. I don’t know what the “best” one really is, but I think MLB has taken the most action out of the three major pro sports and has the stiffest penalties. It also seems like MLB players have the most to lose in the court of public opinion when it comes to testing positive for banned substances.

  26. たぶん、ほとんどの男の人は、びっびさんのご主人と変わりないと思いますよ。よく、タレントさんで、本人が言っているだけで、奥さんはどう思っているのだろうね・・・と思いますね。イクメンといわれている人がいますが子育てってほんとに大変で、休むこともできないから、ほんとにイライラしてきますよね。私もそうでした。同じようなことで腹を立てていました。でも、子どもが大きくなって、自分に余裕がでてくると、なんでこんなことに腹が立っていたのだろうと思います。びっびさんも子どもさんが産まれる前は、気にならなっかったでしょう?子どもさんが産まれて、ご主人の性格が豹変したのでない限り、ご主人は同じ人ですから、びっびさんが気になり出しただけなんですよ。育児という大きな仕事が増えたので、びっびさんのご主人への期待値は高くなっているのですが、ご主人が変わらないだけなんです。ここは、しっかりお母さんになったびっびさんが、ご主人を上手くお父さんに成長させてあげましょう。まずは、ご主人に手伝ってもらいたいことをひとつ決めて伝え、それができるようになったら、助かるわとか言って感謝の気持ちを伝える。そして、今度はこれもやってもらえると助かるわ・・・と言ってひとつひとつ覚えてもらうのです。簡単なことからがいいですね。できないときは責めないで、小さなことでも協力してくれたら感謝しましょう。子育ての時期は、働き盛りの時期でもあります。仕事で奥さんが知らない苦労をしていらっしゃることも大いにあると思いますよ。ご主人も仕事で頑張っている・・・と思えば、小さなことでも感謝の気持ちが出てくるのではないでしょうか?こういう時期を上手く乗り越えて、家族になっていくのではないかと思います。1f41

  27. Hi, das liegt nicht am Programm, sondern an dem Sender, den du dir ausgesucht hast. Viele Sender mögen es nicht, wenn man ihre Musik mitschneidet (klaut) und sie senden deshalb sogenannte “Bogusdaten” (bogus = falsch, unecht) in den Stream hinein, die dann zu diesem Ergebnis führen, wie du es beschreibst, weil Tapinradio diese Daten als Musik erkennt und so reagiert, als sei ein Song zuende bzw. fängt ein neuer an. Tapinradio wird also getäuscht…Empfehlung: suche dir einen anderen Sender

  28. Caro Vincenzo, qui ci trascinano verso un solo luogo. E non é un luogo piacevole. Ah già, adesso l’Inferno non esiste o se esiste é vuoto. Dimentico sempre di “aggiornarmi”. Come faró io povero piccolo cattolico dalla Fede infantile, che non ha il dono della fede adulta?

  29. I Would Insanely Happy If I Won An iPad. I’ve Been Trying To Win An iPad Since They First Came Out. I Just Can’t Afford It. More Than Half My Relatives Have Them (Even My Grandmother!). I Would Be More Happy Than Ever. It Would Mean The World To Me. -Joey

  30. I’m not going to tell you what I’m good at because now I have to steal this. So read my blog tomorrow.In the meantime, it is perfectly acceptable to end a sentence, in English, with a preposition. It is not acceptable in Latin and somewhere along the line some guy decided that English should be more like Latin and hence the myth. The New York Times doesn’t end sentences with prepositions because they “get letters.” And that’s the only reason.P.S. – It’s also OK to split an infinite. True story.

  31. Arlene,Marilyn and I want to express our sincere condolences at this sad time. The announcement came as a total surprise to us. Although we never met, the write-up made us think we would have enjoyed knowing such a man. Again, our prayers go with yo

  32. Oh my gosh!!! I am going to have to create my own Vermonster. My boys would think they died and went to heaven!! Julie, I am envious of your youth. (smile) I am so happy you milked your part of town for all it was worth – warm Busch beer and Ben & Jerry’s ice cream. Hahahahaha!This rocked!! You are an excellent storyteller, my friend. Thanks for playing! (And the picture is awesomesauce!)

  33. à MIKLOS : décidément, vous avez pris la mouche, et je le regrette.Non, je ne relève pas les erreurs de « tout le monde » ; mais il arrive que certaines m’agacent ; et j’ai reconnu bien humblement mon ignorance concernant la deuxième partie de votre réponse – celle qui avait trait à la langue hébraïqe, dont je ne connais pas grand’chose (le yiddish, un peu mieux, mais personne n’est parfait , même pas moi).

  34. Jab We MetKhosla Ka GhoslaBheja FryNo EntryKabhi Alvida Na KehnaVivahHera PheriMunna Bhai moviesSome old movies – used to have video casettes of these movies at home and watched them repeatedly :- Mr. IndiaMaine Pyar KiyaDon (old)Amar Akbar AnthonyMera Gaon Mera DeshChalti Ka Naam GaadiHalf Ticket

  35. From Stephen Hayes’ article, “The Mysteries of Benghazi” in The Weekly Standard:“Yet when CIA director David Petraeus briefed members of the House Permanent Select Committee on Intelligence on September 14, he suggested that the attack was triggered by a YouTube video. ”I think this is the first time I’ve heard about this briefing. I assume this is what Obama, Clinton, Carney and Rice would say was their “intelligence source”.Reply

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